NFT Collector sees 110M Doodles coffee cups show up at McDonald’s locations nationwide

A major milestone has been reached in the world of NFTs with over 100 million Doodles coffee cups making their debut at McDonald’s locations across the United States, marking the largest NFT collaboration to date.

While some coffee lovers have faced challenges tracking down these special cups, McDonald’s has assured that all 14,000 stores will have them in stock by November 21. In addition to Doodles, the cups will feature other popular McDonald’s characters like the Hamburglar and Grimace, as well as exclusive merchandise like enamel pins, digital apparel, and more.

Following the announcement, the original Doodles NFT collection has seen a significant increase in value, with prices soaring from 1.25 ETH to over 2.85 ETH as of November 18. The highest sale to date was Doodle #3954, which sold for 42.690 ETH ($132,951) on November 17, marking the collection’s most successful week of sales in over 10 months.

Despite facing challenges in a volatile NFT market, Doodles has continued to thrive, with collaborations with Crocs and Pharrell under its belt. The partnership with McDonald’s is a major milestone for Doodles, comparable to Pudgy Penguins’ successful collaboration with Walmart in September 2023.

Doodles CEO Julian Holguin expressed excitement about the collaboration, stating that it showcases the ability of Web3 brands to engage with mainstream audiences. With 110 million cups in McDonald’s locations across the US, the collaboration serves as a blueprint for how digital brands can reach a wide audience through everyday interactions like enjoying a morning coffee.

Customers can receive a Doodles cup with their hot drinks from McCafe by ordering through the McDonald’s app in the US. Each cup also acts as a pass to access Dullsville and the Doodleverse, an animated series featuring music from artists like Lil Wayne and Pharrell Williams. Additionally, there is limited edition McDonald’s apparel available for Doodles avatars through free sign-ups on the Doodles Studio platform.

The collaboration has been met with enthusiasm from the industry, being hailed as a significant partnership between a Web3 brand and a mainstream entity. According to industry experts, the Doodles and McDonald’s partnership has the potential to elevate the brand to household name status worldwide, showcasing the power of community and innovation in the NFT space.

McDonald’s Chief Marketing Officer Tariq Hassan emphasized the brand’s excitement for the collaboration, highlighting the cultural impact and entertainment value of Doodles. The collaboration will be prominently featured on the McDonald’s Times Square billboard during the holiday season, reaching millions of viewers and further solidifying the brand’s presence in the mainstream market.

Overall, the Doodles x McDonald’s partnership has generated widespread excitement and support from both the NFT community and beyond, setting a new standard for collaboration between digital brands and established entities. The success of the collaboration bodes well for the future of Web3 brands and their ability to engage with mainstream audiences in creative and innovative ways.