NFT Collector Spotlights 110M McDonald’s Doodles Coffee Cups Found Throughout US

In a groundbreaking move, over 110 million Doodles coffee cups have recently made their debut at McDonald’s locations across the US, marking the largest NFT partnership to date. The colorful and family-friendly artwork of the Doodles IP is bringing a fresh and engaging vibe to the fast-food giant.

If you’ve been on the hunt for these specially branded cups, you’re not alone. The rollout began on November 18 and McDonald’s assures that all 14,000 locations nationwide will have them in stock by November 21. Alongside familiar McDonald’s characters like the Hamburglar and Grimace, the Doodles IP will feature in various activities, including limited edition enamel pins, merchandise, digital apparel, and more.

Since the announcement, the original Doodles NFT collection has seen a surge in interest, with the floor price more than doubling from 1.25 ETH to over 2.85 ETH (as of November 18). Notably, Doodle #3954 sold for a staggering 42.690 ETH ($132,951) on November 17, signifying a renewed enthusiasm for the project after navigating some challenges during the NFT market downturn.

Having previously collaborated with Crocs and Pharrell, Doodles’ partnership with McDonald’s stands out as their most significant venture yet. Julian Holguin, CEO of Doodles, expressed pride in this collaboration, emphasizing its impact on mainstream culture and the potential to introduce more people to digital collecting through the simplicity of morning coffee routines.

For those in the US, ordering a hot drink from McCafé through the McDonald’s app will land you one of these exclusive Doodles cups. Each cup doubles as a ticket to access Dullsville and the Doodleverse, an animated series featuring music from artists like Lil Wayne, Pharrell Williams, and Lil Yachty. To further engage with the Doodles world, customers can sign up for the Doodles Studio to access limited edition McDonald’s apparel for their Doodles avatars.

On November 22, fans can look forward to Doodles-themed music videos, including a collaboration between Pharrell Williams and Marley Bleu. Notably, Pharrell has been instrumental in the Doodles journey since mid-2022 and played a key role in producing the iconic “I’m Lovin’ It” song for McDonald’s commercials.

McDonald’s chief marketing officer, Tariq Hassan, highlighted the partnership with Doodles as a means to tap into an innovative and dynamic culture that extends beyond digital assets. The collaboration will be prominently featured on the McDonald’s Times Square billboard in New York City during the holiday season, captivating millions of passersby.

Overall, the response to this mainstream collaboration has been overwhelmingly positive. Julian Holguin expressed his excitement over the enthusiastic reception, noting support not only from the Doodles community but also from a wider audience within the Web3 space. The collaboration is being celebrated as a groundbreaking move for Web3 brands, signaling a new wave of mainstream acceptance and recognition.

Experts in the industry have lauded the Doodles x McDonald’s collaboration as a major milestone for NFT history, emphasizing the potential for crypto-native IP to make a significant impact in the mainstream space. By partnering with a global brand like McDonald’s, Doodles is breaking new ground and solidifying its position as a force to be reckoned with in the digital art world.